Not Your Mother’s Rebrand
Curly Hair Made Simple, Not Stressful
Not Your Mother’s
Rebrand
Rebrand
Packaging
Branding Assets
Strategy
Product
Not Your Mother’s is a sigh of relief—a professional and yet approachable guide that makes caring for curly hair simple, not stressful. The bold new forms, colors, and graphics symbolically represent a reassuring voice that empowers girls to embrace their curly girl journey with confidence every step of the way.
Not Your Mother’s is a sigh of relief—a professional and yet approachable guide that makes caring for curly hair simple, not stressful. The bold new forms, colors, and graphics symbolically represent a reassuring voice that empowers girls to embrace their curly girl journey with confidence every step of the way.
Not Your Mother’s is a sigh of relief—a professional and yet approachable guide that makes caring for curly hair simple, not stressful. The bold new forms, colors, and graphics symbolically represent a reassuring voice that empowers girls to embrace their curly girl journey with confidence every step of the way.
Role
Art Direction
Conceptual Thinking
Director of Photography
Before
After
Final Product Photography
Behind The Curl
The market lacks a beginner-friendly, light-hold curly hair line designed to support girls just starting their curl journey. With resilient design, an organized system, and easy-to-understand PDP instructions, the design empowers girls.
The market lacks a beginner-friendly, light-hold curly hair line designed to support girls just starting their curl journey. With resilient design, an organized system, and easy-to-understand PDP instructions, the design empowers girls.
The market lacks a beginner-friendly, light-hold curly hair line designed to support girls just starting their curl journey. With resilient design, an organized system, and easy-to-understand PDP instructions, the design empowers girls.
