Princeton Architecture Refresh

Architecture As
An Instigator.

Princeton
Architecture Refresh

Branding System

Typography

Logo

Guidelines

Creative Direction

Princeton Architectures Ivy League status and theoretical education present an opportunity to leverage students backgrounds to influence how those in power shape architecture. The rebrand emphasizes SoA’s architecture as a instigator for fundamental and societal change.

Princeton Architectures Ivy League status and theoretical education present an opportunity to leverage students backgrounds to influence how those in power shape architecture. The rebrand emphasizes SoA’s architecture as a instigator for fundamental and societal change.

Princeton Architectures Ivy League status and theoretical education present an opportunity to leverage students backgrounds to influence how those in power shape architecture. The rebrand emphasizes SoA’s architecture as a instigator for fundamental and societal change.

Role

Art Direction

Conceptual Thinking

Output

Logo is derived from a fundamental arc and one point perspective grid

Princeton Architecture icon

Brand System

Princeton Architecture student workbook

Princeton Architecture business card mockup

Princeton Architecture social story mockup

Princeton Architecture building name plate

Princeton Architecture poster on concrete wall

Expansive Systems

Princeton Architecture activates a instigative and contemporary branding system by pulling from fundamentally traditional systems such as perspective grids, mixed with modern systems such as CAD and 3D

Princeton Architecture activates a instigative and contemporary branding system by pulling from fundamentally traditional systems such as perspective grids, mixed with modern systems such as CAD and 3D

Princeton Architecture activates a instigative and contemporary branding system by pulling from fundamentally traditional systems such as perspective grids, mixed with modern systems such as CAD and 3D

Princeton Architecture posters on concrete wall

Princeton Architecture booklet mockup

Princeton Architecture environmental poster

Princeton Architecture environmental poster

Julia Heatherly

LinkedIn

(626) 408 4701

Juliaheatherly8@gmail.com

Los Angeles, California

United States

Julia Heatherly

LinkedIn

(626) 408 4701

Juliaheatherly8@gmail.com

Los Angeles, California

United States